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Contribute to Cat Welfare

Make a meaningful impact on the lives of cats by offering your clients the option to receive a structured, easy to follow and proven behaviour approach.

Personal Growth and Knowledge

Enhance your understanding of cat behaviour and undesirable behaviour, the reasons and influences and all the possible ways to prevent, manage and modify this behaviour.

Monthly coaching & new sessions

Receive monthly coaching where you can ask all your questions about cat behaviour and behaviour problems and enjoy new insights every month.

Happy Cat Coach Community

Connect with other like minded passionate cat guardians & professionals from all around the world, inspire each other and improve cat lives together!

Hi future Happy Cat Coach,

Is it your mission to make cats happier?

Do you feel you'd like to know more about cat behaviour, undesirable cat behaviour, stress, and the welfare of cats?

Do your clients come to you for help with their cat's behaviour and you want to be able to help them in a permanent and structured way?

If so, you're in the right place. My name is Anneleen Bru, and I'm a feline behaviour therapist. Since 2008, it has been my mission to make cats happier.

In 2019, I developed an easy-to-follow, step-by-step plan called the Cat Matrix® for every cat professional who wants to optimise cat behaviour and/or avoid, improve, or resolve unwanted behaviour.

Since its launch, this plan has been followed thousands of times by both cat owners and professionals, and it's the easiest path from a stressed cat to a happy cat.

I'm here to help you become a knowledgable cat coach for your clients.

Let's quickly see if the Happy Cat Coach Program is the right fit for you!

Talk soon,
Anneleen ♡

Is this program right for you as a Cat Professional?

Do you recognise any of the following needs as a cat professional?

Regarding your knowledge of cat behaviour
  • Do you receive frequent questions from clients about cat behaviour issues you don't have the answers to?
  • Do you lack up-to-date knowledge on the latest cat behaviour insights.
  • Do you feel unprepared to handle complex cat behaviour issues?
  • Is it difficult for you to stay informed about advancements in feline health and welfare?
  • Do you lack mentorship or guidance in your cat career advancement?
  • Do you feel unqualified to provide science-based solutions to your clients' problems?
  • Do you feel that existing resources are either too basic or too advanced for your needs?

Business wise
  • Are you uncertain about how to grow and expand your cat business?
  • Are you struggling to make a sustainable income from your cat-related services
  • Are you struggling to attract new clients and grow your business?
  • Are you seeking ways to enhance your credibility and reputation in the industry?
  • Are you looking for ways to improve client satisfaction and outcomes?

Personally
  • Do you have limited opportunities for continuing education and training?
  • Do you face challenges in communicating effectively with cat owners?
  • Is it difficult for you to set boundaries with demanding pet owners?
  • Do you feel isolated or unsupported in your profession?

Networking
  • Is it difficult for you to network and connect with other cat professionals?
  • Are you missing a supportive community of like-minded professionals?

Are these things that you are looking for as a cat professional?

Knowledge
  • Are you seeking a more structured approach to help clients with undesirable cat behaviour?
  • Are you seeking mentors or peers who can provide advice and feedback on cat behavior issues?
  • Do you need easy-to-understand resources for complex behavior problems?
  • Are you looking for easy, low-threshold, science-based information that you can work with?
  • Do you need help in identifying and addressing the root causes of cat behaviour issues?
  • Are you looking for affordable ways to expand your knowledge without disrupting your work?

Business
  • Are you seeking personal growth opportunities in the cat care field?
  • Do you wish you had more resources to help educate your clients?
  • Are you seeking ways to enhance your credibility and reputation in the industry?
  • Are you looking for an efficient and science-based method to transform into a product to increase your revenue

Personally
  • Do you wish you had access to live coaching by a mentor who understands your challenges?
  • Do you need support to cope with the emotional demands of your job?

Networking
  • Are you looking for online communities where you can engage with other cat professionals?
  • Do you want to connect with a network of professionals who share your passion and challenges?
  • Are you looking for opportunities to collaborate with other cat behaviour experts?

If these goals and interests align with yours, then the Happy Cat Coach Program is the perfect fit for you!

What is the Happy Cat Coach Program?

Comprehensive Online Course for Cat Professionals Who Want to Optimise and/or Change Cat Behaviour

Live Coaching with Cat Behaviour Counsellor Anneleen Bru

A Scientifically Based and Pragmatic Step-by-Step Plan to Improve Any Unwanted Cat Behaviour

Over 2600 Participants Have Already Achieved Significant Progress and Success with Our Happy Cats Step-by-Step Plan

Our Greatest Asset: The Cat Matrix® Model

Since its introduction, this step-by-step plan has helped thousands of cats experience less stress and gain more control over their environment. The result has been significantly reduced unwanted behaviour, more happy behaviour, and a stronger bond between cats and their owners.

The Cat Matrix® model is our most powerful tool, uniquely designed to help you understand and positively influence your cat's behaviour. This model breaks down the complexities of feline behaviour into easy-to-follow steps, guiding you through the process of addressing and modifying unwanted behaviours while fostering a stronger bond with your cat. It’s the cornerstone of our Happy Cat Coach Program, ensuring that you have the best resources at your disposal to create a happier, healthier environment for your cat.

Based on Over 10 Years of Experience as a Feline Behaviour Therapist

After working for over 10 years as a feline behaviour therapist with cat owners whose cats exhibited unwanted behaviour, I realised that approximately 70-80% of all my behaviour plans were very similar, regardless of the specific behavioural problem, its cause, the emotions or motivations involved, or the cat's personality.

Cats can express stress in many different ways, but the solutions and insights that proved most effective were often the same! That's why I decided to compile years of insights, experiments, and behavioural change reports into a comprehensive behaviour plan, giving cat owners quicker and easier access to this valuable information.

Who can join our Happy Cat Coach Program?

Our training program is aimed at passionate guardians and professionals, as wel as people who aspire to work with cats and want to uplevel their theoretical and practical knowledge of cat behaviour and welfare.

Subscribe to our program and become a Happy Cat Coach today!

Join us now!

Join the Happy Cat Coach Program and become part of a vibrant community of passionate cat professionals, all united by a single mission: to make every cat’s life happier and more fulfilling. As a member, you’ll gain access to expert knowledge, practical tools, and support from fellow cat lovers dedicated to understanding and improving feline behaviour. Together, we can create a world where every cat feels safe, loved, and content.


How can you join the Happy Cat Coach Program?

You can register for the program at the end of this page, or you can book a call with Anneleen to see whether this program is a good fit for you. We love happy cats, but we also love to see the right people take part in our program, who can truly benefit from the content and community.

Once you become a member of the Happy Cat Coach Program, you'll receive several emails from us, as well as from our learning platform Passion and our Community platform Circle, with your login details and all the information you need to get started.


Why book a call?

This program is not for everyone, and you might have questions. That is why it is a good idea to book a free call, where we can explore if this program will help you reach your goals and help you become a better cat professional. And you can trust us, we will be very honest about this, because we don't want to have participants in the program who won't fully benefit from what we offer. Book a call here.

What is your investment to become a Happy Cat Coach?

We understand that professional training can be costly. With over 15 years of experience working with cat guardians and professionals, I am well aware of this reality.

Our Happy Cat Coach Program is designed to be incredibly valuable and transformative, yet we believe it should be accessible to all cat professionals, whether you have been for years or just starting out.

We carefully considered our pricing to ensure we can help anyone passionate about making cats happier. We chose a lower registration fee to encourage a larger community of Happy Cat Coaches, because we believe the more, the merrier! This approach aligns with our mission to support as many cats and cat guardians as possible, ensuring our valuable content is available to everyone who needs it.

We don’t use tactics like inflated prices, dramatic discounts, looming deadlines, or multiple daily emails pressuring you to sign up. We are here to help, and we believe in transparency. We don’t play games with our pricing.

So, what does it cost?*

We offer two flexible options to become a Happy Cat Coach:

  • Monthly Subscription: $49 USD
  • Yearly Subscription**: $298 USD

*No risks, you can cancel after every cycle!
** If you register for a year, you will receive a free physical copy of the Happy Cats Revolution book in your mailbox at home!

Book a call Register here

Are you on board with our Happy Cat Coach mission?!

Happy dance!

That’s amazing news! I’m so excited for you, for your cats, for us, and for all the cats you'll be able to help! I promise you won’t regret this decision.

Our mission is to make as many cats as possible happy, and the Happy Cat Coach Program is our ‘masterpiece’—designed to empower cat enthusiasts like you in the simplest, most efficient, and cost-effective way.

With dedicated cat lovers like you, who are committed to enhancing cats' happiness and well-being, we can continue to bring joy to countless cats every day. For that, I am truly grateful!

Best of luck on your new journey—I’m thrilled to be walking alongside you on this path!

Warm regards,

Anneleen Bru ♡
Lover of Happy Cats since 2008
MSc in Companion Animal Behaviour Counselling (University of Southampton, UK)
MSc in Communication Sciences (University of Antwerp, BE)
Fully Certified Cat Behaviour Counsellor (IAABC, USA)
Co-founder and Former Chair of the Association of Animal Behaviour Therapists (VDG, BE)

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